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Typography

Source Sans Pro and Publico Headline are the two typefaces to be used on all AXA digital assets.

Typography

Font families

Below you will find all you need to know about Source Sans Pro & Publico Headline typeface.

Publico Headline

Publico Headline is the first official serif typeface at AXA. Coupled with Source Sans Pro it enhances the design by adding rythm, creating a clear hierarchy and providing a strong visual identity.

Publico headline

Bold

Publico headline preview

Source Sans Pro

Source Sans Pro is a sans serif typeface that has been chosen to transition from ITC Franklin Gothic and Metric as it works pretty well in all user interfaces, covers a large spectrum of signs and has no cost.

Source sans Pro

Bold

Source sans Pro preview

Source sans Pro

Semibold

Source sans Pro preview

Source sans Pro

Regular

Source sans Pro preview

Get the typefaces

Publico headline

Publico Headline is a typeface, which is not available for free. Currently at AXA, each entity needs to purchase it directly on the Commercial Typeface Foundry website. Please note that you only need to purchase the 'bold' style. Get in touch with your entity's Brand manager to know more on the purchase procedures.

Get Publico Headline typeface

Get Publico Headline typeface

Entities have to purchase it directly on Commercial Type Foundry's website. You will only need to purchase the 'bold' style

Source Sans Pro

Get Source Sans Pro typeface

Get Source Sans Pro typeface

Source Sans Pro is a Google font with a free license.

Usage rules

Please use the guidelines below in order to help you quickly identify the correct CSS to be applied to your headings.

AXA Font size

AXA Digital Guidelines

The AXA Digital Guidelines are a set of rules and advice on how to use the full range of design assets in your digital project.

Typography

Typography

Find rules and best practice on how to make the best of the full AXA design elements on digital.

Help & Contact

Any question?