The AXA digital color palette consists of 27 unique colors, grouped in 5 distinct usage bundles, each addressing a specific context. Currently the AXA Design System uses 4 out of 5 of these bundles. For further information on the full palette, please visit the Digital Guidelines.
Current Design System Colors
Below you will find the colors currently used in the developed elements in the AXA Design System and their usage.
CTA - Primary color
CTA - Active state
Text - default (primary)
Text secondary Placeholder
Text - disabled line and icons
Accessibility on digital is something we highly value and our goal is to create inclusive digital products made for and consumable by all people. We are constantly working to evolve our assets to respect the accessibility guidelines.